Overview
RAQUEL IN THE CITY,
Totême Fall/ Winter 21
Campaign by Inez & Vinoodh
RAQUEL IN THE CITY,
Totême Fall/ Winter 21
Campaign by Inez & Vinoodh
Role
Concept Researcher/ Developer
Responsibilities
Research & Concept Development
Build pitchdecks for external collaborators
Brand Manager: Nicole Kärnell
Art Director: Greta Colloca
Concept Researcher/ Developer
Responsibilities
Research & Concept Development
Build pitchdecks for external collaborators
Brand Manager: Nicole Kärnell
Art Director: Greta Colloca
RAQUEL IN THE CITY, Totême Fall/ Winter 21
A brand campaign shot by renowned photographers Inez & Vinoodh
As part of the in-house Totême Brand team, I was responsible for contributing research, concept ideation and story building.
Research included styling, casting and photographic styles, as well as a deep dive into the previous works and visual expression of Inez & Vinoodh, as both photographers and creative collaborators.
Solid understanding of the identity of both Totême as a brand and Inez & Vinoodh as Creatives was vital to creating pitch decks and building out story concepts that resonated with the Totême consumer and the strategic vision/placement of the brand.
A brand campaign shot by renowned photographers Inez & Vinoodh
As part of the in-house Totême Brand team, I was responsible for contributing research, concept ideation and story building.
Research included styling, casting and photographic styles, as well as a deep dive into the previous works and visual expression of Inez & Vinoodh, as both photographers and creative collaborators.
Solid understanding of the identity of both Totême as a brand and Inez & Vinoodh as Creatives was vital to creating pitch decks and building out story concepts that resonated with the Totême consumer and the strategic vision/placement of the brand.
