Client
Zound Industries,
Marshall Speakers & Headphones
Zound Industries is on a mission to create unique experiences in the intersection between lifestyle and tech
Zound Industries,
Marshall Speakers & Headphones
Zound Industries is on a mission to create unique experiences in the intersection between lifestyle and tech
Overview
This project included:
Client Workshops
Design Research
Product Design
UX & UI Prototyping
Testing
This project included:
Client Workshops
Design Research
Product Design
UX & UI Prototyping
Testing
Team
Coryn Dickson,
Fernando Molin,
Patricia Blasquez,
Patricia Periera,
Johanna Winter,
Markus Wallen,
Alva Saveby,
Johan Ellingsen
Coryn Dickson,
Fernando Molin,
Patricia Blasquez,
Patricia Periera,
Johanna Winter,
Markus Wallen,
Alva Saveby,
Johan Ellingsen
Role
Creative Strategist
Design Lead
Duration
4 week sprint
Creative Strategist
Design Lead
Duration
4 week sprint
Challenge
Zound Industries identified that there was a possibility to create a more efficient and inspiring Marshall POS system.
They tasked us with the challenge of redefining the in-store POS system for Marshall Speakers & Headphones products, by creating a digital touchscreen product that enabled a smooth customer experience- with a purpose of providing product understanding, together with acting as a future-proofed container for marketing brand content.
Zound Industries identified that there was a possibility to create a more efficient and inspiring Marshall POS system.
They tasked us with the challenge of redefining the in-store POS system for Marshall Speakers & Headphones products, by creating a digital touchscreen product that enabled a smooth customer experience- with a purpose of providing product understanding, together with acting as a future-proofed container for marketing brand content. Process
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User Research
By conducting interviews with store staff and by interacting with the existing in-store POS experience, and that of it’s competitors, we observed user engagement and obtained vital feedback regarding the existing experience.
By conducting interviews with store staff and by interacting with the existing in-store POS experience, and that of it’s competitors, we observed user engagement and obtained vital feedback regarding the existing experience.
Research Analysis Outcome
Design Development- Content
Using our reseach, we designed 2 different design styles which explored different containers which tested 2 different content display hierarchies and, subsequently, 2 different depths of flows
Using our reseach, we designed 2 different design styles which explored different containers which tested 2 different content display hierarchies and, subsequently, 2 different depths of flows
Design Direction ABrand content focus
(full bleed design)
-Shallow Flow
Design Direction B
Brand/Product info split focus
(split screen design)
-Deeper Flow
Design Development- Navigation
It was important for us to explore different navigation styles so that the design felt intuitive and, taking into account the small screen size, not cluttered
It was important for us to explore different navigation styles so that the design felt intuitive and, taking into account the small screen size, not cluttered
Based on testing, we developed design direction A and created an optimised User Flow Template
Final Design- Key Product Features
Fullscreen width- Brand Content Visual Focus
Expandable Navigation Bar with device selection & connected devices/ ability to browse full product range
Product Comparisson Function
Secondary Level Carousel for deeper content navigation
Product Specification Page
Music Player Window